“My grandfather, Alejandro, taught me the profound meaning of “Con Ganas”—doing things with passion, purpose, and unwavering intention. I still remember the day he showed me, with fierce determination, how to dig a hole with purpose.

That lesson, born from a simple act in the garden, became a guiding principle in my own life, shaping my journey from collegiate baseball to a thriving career in entertainment, fueled by that same ‘Con Ganas’ spirit.

From producing films and managing high-profile talent to completing an Ironman and writing a well received novel, every success was a testament to living with purpose. But more importantly, ‘Con Ganas’ showed me the path to becoming a loving brother, son, friend, and uncle.

Now, Con Ganas is more than a business; it’s a legacy, a movement dedicated to sharing this transformative mindset with the world, empowering others to live with passion, purpose, and unwavering intention—to live ‘Con Ganas.’”